shu uemura worked in collaboration with japanese contemporary kimono designer mamechiyo who designed the lovely floral packaging for the collection of four new uv underbases and for four cleansing oils. each of her designs were inspired by japanese botany: willow tree, cherry blossom, peony and plum.
to reflect the characteristics of these plants and to celebrate mamechiyo’s wonderful designs, i created a makeup look for each of the four designs. like mamechiyo’s designs, each of the makeup looks tell a story. i had talented hair designer carlos phang of Spellbound Hair Design on board to come up with the perfect hair for each of the looks.
with the help of my photographer mark darren mui and his sidekick james mui, my makeup looks came to life:
BOTAN – Peony (model: Amanda Z)
Inspiration: Young green leaves of the peony flower blooming in Spring; Its strong, fresh leaves supporting the soft, delicate flower. Bold deep green is paired with soft pastel green to portray this image.
UME – Plum (model: Aya S.)
Inspiration: During the cold winter months, the Japanese plum announces the coming of Spring. It brings a feeling of warmth during the chill of Winter; An array of cool and warm purple tones are blended together reflecting this transition.
FUJI – Willow (model: Effie Tsorovas)
Inspiration: Inspired by the Japanese willow tree. Its branches blowing in the wind creating whimsical colours with its leaves and flowers.
SAKURA – Cherry Blossom (model Ellen D.)
Inspiration: Cherry blossoms create a romantic and soft Spring atmosphere. The pinks found in the various species of cherry blossoms are so captivating. This makeup look portrays the intense pinks of some cherry blossoms, as well as the soft pink of others.
to see how i created these looks and for a list of products used, visit www.shuuemura-usa.com
. it will be up soon!
our work is being displayed as we speak at holt renfrew locations across canada! here are a couple photos from the calgary location:
visit any holt renfrew location to check out the collection and to see my work!